When you’re first starting your business, the last thing you want to do is spend all of your time creating content when there are so many other areas where you can focus on.
But, the thing is:
You need a steady stream of new content if you want to stand out online.
So, the question is: How do you keep up?
We’ve got two terms for you:
- Content batching
- Content repurposing
These two techniques will save you LOADS of time in creating your content without writing from scratch.
How? Well, that’s what we’ll cover in this blog post.
What is content repurposing?
Content repurposing, in simple terms, means taking a piece of old content (like a blog post) and turning it into other media (social posts, eBooks, podcasts, etc).
For example:
Say you wrote a blog called “How to grow tomatoes.” You could turn this content into:
- An eBook
- A video presentation (screencasts are a popular choice for many businesses)
- Audio slides
- Social posts
You’ve taken one piece of content and transformed it into other media – all without having to write from scratch.
Pretty cool, right?
The benefits of repurposing:
There are so many benefits to repurposing your content.
You save time
Writing requires a lot of work. You ain’t got time for that!
Creating the same piece of content in different formats allows you to leverage your work and put out more high-quality content for your business.
You give people options
Part of being an entrepreneur is knowing how to serve others. By giving people the option of how to consume your content, it helps you better serve those who want that information in different ways.
For example:
Some people prefer reading blog posts, while some like listening to podcasts or watching videos.
Then:
There are the overachievers who love to have all three! 😉
You’re producing steady content
Consistency is crucial for a thriving business. This includes having a steady stream of content.
When you repurpose content, you’re giving your audience and Google that consistency, which will build momentum to having a solid online presence.
Ok:
Now, that you get an idea of content repurposing, let’s talk about content batching:
What is content batching?
Content batching is dedicating time to produce your content at once.
It’s a great way to get work done in a more efficient manner.
Dedicating time to specifically produce content WILL help you focus on other areas of your business.
For example:
- You can get a ton of content done at once and get it off your plate, leaving you with fewer distractions of the millions of other things you need to do.
- Your mindset is easier to maintain because you have set times where you know you will produce content. When those times come, it’s easier to clear your mind for producing (as opposed to how some people only write when inspired).
- It reduces how much time you spend producing content from scratch.
So how do you marry content batching and repurposing?
How to take advantage of content batching and repurposing
1. Block out an entire day of your calendar
Once a month, commit to a “Content Producer Day.”
This will be your day to focus solely on producing content for your business.
2. Focus on one topic
Consider a frequently asked question you often hear from a customer.
And, focus on creating content to answer that specific question.
3. Write a blog post
Once you have your FAQ picked out, write a blog post about it.
It could be a how-to or how-not article.
Either way:
Answer the specific question in as much detail as possible. Include:
- Examples
- Steps
- Screenshots
- Testimonials
Anything that’ll build trust with a reader and show you as the authority.
TIP: Make sure your blog post is at least 500 words. This is so Google doesn’t dub it as “thin content”, which will hurt your SEO.
4. Repurpose that blog post into other content
Repurpose your blog into:
- Social posts: Take snippets from it and put them on social media
- Graphics: Tools (like Canva … Opens in a new window…) can create beautiful graphics to post on your social accounts, website, blogs, etc.
- Videos: Record yourself answering that same FAQ topic. You can even use your blog as your talking points (Remember: Be yourself!)
- Infographics: Use your blog content and put it into an infographic to make it even more visual. There are free tools you could use (like Canva, Piktochart … Opens in a new window…, Info.gram … Opens in a new window…)
Do this every month and you’ll have a steady stream of content without having to work on it daily. It’s lean, mean, and gets the job done.
Your takeaway from this blog post:
Repurpose and batch your content throughout the month to keep it fresh, relevant, and consistent.
If you have any questions or want more tips to repurposing your content, reach out and ask us.
We’re here to help you get your voice out there.
- Send us a message
- Call us: 360.654.4145
- Email us: meow@hipcatsociety.com
