by Melissa Bosshardt · · 8 min read
Target market Target audience Customer Avatar Buyer Persona You may have heard all of these sayings, but they all represent: Your tribe – the...
by Melissa Bosshardt · · 4 min read
“My content doesn’t sound like me. It just sounds cold, like a robot wrote it.” The struggle is real. Nobody wants to sound like a...
by Melissa Bosshardt · · 6 min read
So, you’re told you need an elevator pitch. Did you just go 😰… Don’t panic! I’ve got you covered in this blog post where...
by Melissa Bosshardt · · 4 min read
When you’re first starting your business, the last thing you want to do is spend all of your time creating content when there are so many other...