HipCat ExpertBlueprint Roadmap

Follow This Blueprint Roadmap
For every tip, trick, and how-to to make the process easy peasy.

A blueprint is your evergreen lead magnet, which will be seen by our users on the HipCat marketing platform.

The purpose of this Blueprint Roadmap is to help you create a blueprint that demonstrates your amazing value so our Society clearly sees your high-ticket item as the solution they need.

Before getting started, download this handy-dandy checklist to make sure you’re hitting all the points in whipping up a blueprint.

How to Create a Blueprint

Complete these next steps and you’re off to the races.

1. Plan It Out

Choose your topic

Your topic is a beginner-level starting point – it needs to be so easy to understand that grandma and her 12-year-old grandson could do it.

Some ideas to inspire your topic of choice:

  • What does your audience need to know before they purchase from you? What do they ask you the most?
  • Think about your low-ticket item that could easily draw them into your big-ticket offer

  • What’s your $150 offering? Use that as inspiration to come up with a topic.

  • Do you have other lead generation topics you could turn into a blueprint?

Lay out your process

Pull up a Google document (or piece of paper if you’re into handwriting) and write down your entire process from A to Z.

Note all the little details and shortcuts you’ve discovered.

Consider this:

Write down the goals and vision that you want your blueprint to accomplish.

Give the base framework our users need first to create a stable, consistent foundation.

2. Know the Blueprint Lingo


Blueprints are the top tier of the overarching goal our users are trying to accomplish. Think of them as mini-projects.

You’re taking the complex theory of your topic and breaking it down into bite-sized, simple steps.

They should be detailed out for a non-marketer to understand and focused on taking real-life action.

When detailing your process, think of what small action steps your user can take to get instant results.

Building Blocks

Building Blocks break up the Blueprint.

They should be a major component of your Blueprint.

For example:

If the blueprint is about “How to Write a Blog Post,” your Building Blocks could be:

  • Building Block 1: Finding Your Blog Topic

  • Building Block 2: Writing Your Blog

  • Building Block 3: Finalizing Your Blog

Action Steps

Action Steps break up the building block.

It takes your topic and breaks it down into bite-sized steps where the non-marketer can easily do it and not feel overwhelmed.

Action Steps focus on how the user can do your topic and the action they should immediately take.

  • Building Block Requirements

    You can only create up to 3 Building Blocks per Blueprint.

    If your Blueprint requires more than 3 Building Blocks, consider breaking up your topic through multiple Blueprints.

  • Action Step Requirements
    • You can only have 6 Action Steps per Building Block
    • Your Action Step should only be 1 word (For example: Step 1 – Overview, Step 2 – Theory, etc.)
    • Action Steps shouldn’t be overwhelming.
    • The user should be able to complete the step in 15-30 minutes on average. (Think marketing for dummies)

3. Create Your Outline

Outline template

Make a copy of the Outline Template to break down your topic into a Blueprint.

NOTE: The template is a Google Doc. You’ll need to select “Make a copy” or “Download” to edit the template.

Break it down

Use the outline to break down your Blueprint into Building Blocks and Action Steps.

Your Blueprint should be Granny-proof. Dummy-proof. 12-year-old proof. You get the picture.

Someone shouldn’t have to leave your Blueprint and do additional research.

Outline example

Here’s an outline example of breaking down a topic into Building Blocks and Action Steps.

  • How are the Action Steps broken down?
    Action Steps are what will bring the “bite-sized” steps into play.

    We’ve laid out how each Action Step should be laid out for each Building Block.

    • Action Step 1: This will be the overview of your Building Block. What are you covering? What will the user complete after completing this Building Block?
    • Action Step 2: This Action Step will center around the theory of your topic. What will the user need to succeed? Why is your topic important?
    • Action Step 3-5*: These are the Action Steps your user will need to take. Think of a quick win your user can do in that step and show them how to do it.
    • Action Step 6: This is the takeaway step. What did your user takeaway after completing this Building Block?

    *Action Steps 4 and 5 are optional.

    Download our Outline Template … Opens in a new window to the Outline Template… and you’ll find instructions on the breakdown of each Action Step.

  • How do I know if I’m heading in the right direction?

    We’ve got you! Email your outline to Shannon at shannon@hipcatsociety.com. She’ll be more than happy to give you feedback.

4. Write Your Blueprint

Clone Blueprint Template

Make a copy of our Blueprint Template to write your content.

The template includes 3 different sections:

  • Blueprint Content

  • Visual Notes

  • PDF Content

We’re also providing an example of a finished Blueprint.

NOTE: The template is a Google Doc. You’ll need to select “Make a copy” or “Download” to edit the template.

Use the Building Block Library

Choose modules from our library to write your content. We have 2 types of modules:

Download our Building Block Library:
Content Components:

These components are the walkthrough of what you’re teaching. It could be:

  • Videos
  • Text
  • Images
  • Bulleted list
  • Examples
  • Growth Tips
  • PDF files
Action Components:

These are the specific action we want the user to take in the blueprint.

These are components where the user needs to interact with the platform to prove they completed the action. It could be:

  • Clicking a checkmark saying they completed the action item
  • Answering a question by filling out a text box
  • Answering a multiple choice question

When setting up your Action Steps, ask yourself, “What real actions does the user need to complete?”

Details about Action Steps

The template includes more detailed information and examples on HOW to write each Action Step for your Blueprint.

You can also find that detailed breakdown below:

  • 1 video (or script for us to shoot)
  • Headline
  • Short-and-sweet description of the importance of your building block
  • 3-5 bullet points of what the user will learn in this building block

This Action Step is giving an overarching overview of what the user will accomplish in the Building Block.

It includes a short-and-sweet description of the importance of your Blueprint (i.e. building relationships via Instagram is the key to a thriving social media presence).

Then, give a high-level overview of what this Building Block is about (i.e. The Instagram Outreach building block will set you up for success in becoming a social star in your community.)

Then, include 3-5 bullet points of what the user will learn in this Building Block.

  • Either 1 image or video
  • Headline
  • Outline what they need to be successful
  • (if possible) Link to other blueprints

This Action Step is outlining what the user needs to gather to be successful with this Blueprint (accounts, logins, images, etc.).

This could even be a mindset thing.

For example:
  • You need an Instagram Business account to succeed with outreach
  • You need to have the logins to your website to publish your blog post
  • You need a “I’ve got this attitude”

This is also the section to provide the theory behind your topic. Why is your topic important to cover?

  • 1 image or video
  • Headline
  • Call to action should focus on taking a specific, bite-sized action

Guide the user through the steps they need to take to implement the subject being taught. This could be a Loom video and/or a PDF download to give them ideas.

Use only modules in the Building Block Library … Opens in a new window to the Building Block Library… to work it out.

The end game is for them to take a specific action and they have to do it to move on to the next step.

For example: Comment on 5 Instagram stories.

These Action Steps are the same as Action Step 3 – they are NOT required.
  • 1 image or video
  • Headline
  • Provide 1 take away

This is the final step of the Building Block where you give them a pat on the back that they did it. Be super positive and excited that they came this far and give them 1 takeaway from completing the Building Block.

If you can, provide examples of successful outcomes from completing this step.

For example:

Now, if you keep this up and continue to write more blogs, you’ll become these statistics:

  • Websites that have a blog have 434% more indexed pages
  • Companies who blog get 97% more links to their website

5. Shoot Your Videos

Why video?

You’re a huge expert and you have all this knowledge to share. But, the Blueprint needs to be easy to digest so we can’t include lots of text on one Blueprint.

The solution to that? Videos!

Flush out the content that should be included in a video and put it in a video script.

Before shooting your video, download our checklist:

Raise your energy

Before you press that record button, make sure you’re at your highest energy level, so you deliver a video you’re 100% proud of.

Download our chart for tips to raising your energy.

Types of videos you can create:
Overview Videos
This is the first video someone will see in Action Step 1.

The overview video should detail what the Building Block is about, why it’s important for the user, and what you’re going to cover

HINT: It’s also the perfect opportunity to introduce yourself and brag about your expertise.

Theory Videos
Theory videos are great to include in Action Step 2 to connect with your audience and get them excited for your upcoming Blueprint.

It could include giving an educational overview of your topic.

NOTE: Theory videos can also go in other Action Steps.

Walkthrough Videos

Walkthrough videos are great for Action Step 3-5 to show your user how to complete an action.

For example, if you’re making a video about setting up a Facebook account, a walkthrough video is perfect to use.

TIP: We recommend using Loom for these videos – super easy to shoot.

6. Consider PDF Downloads

Write cheatsheets

Do you have swipe files or worksheets? Would a download complement your blueprint?

Feel free to write worksheets or cheatsheets in your Blueprint Template (see page 8). We’ll design them and put them in your Blueprint.

Your brand

We’ll cross brand your logo and ours to promote your brand further.

Example: “With love from HipCat and our favorite expert YOUR NAME”

7. Gather Your Assets


In your Blueprint Template, you’ll see a “Visuals Notes” section.

This will be the place to share your vision, conceptual graphics, and any screenshots.


If you took any images or screenshots, send them to us.

We’ll do the graphics and video editing for you.

8. Send Us Everything
Once you’ve completed the steps above, it’s time to submit your Blueprint. If you chose the “Done for You” service, send us your Calendy link in the form.
Need Help?
We’ve got you! Chit chat with Shannon.